Another website developed at Brand Agent for the pet-care social selling company pawTree. This website was a huge undertaking for myself and one other developer both due to the complexity of the project and the associated deadlines. It was developed using a custom MVC (Model, View, Controller) based CMS platform to allow for API integration with several 3rd party software solutions. The largest of these 3rd party integrations was with Trinity Software’s¬†eCommerce shopping cart and back office software solution FireStorm. This type of software is required for social selling companies to calculate sales and commission rates for the entire organization which causes the software to be extremely complex. The downside to integration with FireStorm was the inability to make the shopping cart experience mobile friendly, all we were really allowed to do was apply CSS styles and some JavaScript functionality to skin the user experience within the shopping cart. The high level of functionality, the complex API integration, the fluidity of business focus and content for this new startup, as well as the compressed deadline to complete the project were all huge challenges and great learning experiences for this and future projects.


A screenshot of the pawTree website home page

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